I'm an Art Director with over a decade of experience in advertising, with the past three years specialising in AI image creation for commercial campaigns.

I combine a strong visual foundation with deep experience in AI image creation. Prompting is one part of the process. The real work is in the art direction: knowing what to create, what to refine and what makes an image feel crafted and real.

My focus is pushing AI beyond the expected: creating imagery for brands with the visual quality, detail and storytelling of a great shoot.

Currently an Art Director at BRX, an AI-specialised creative agency, based in Melbourne, Australia.