1 green screen, 4 AI generated locations, and 1 cardboard Pip stand in.

We created an awareness and conversion campaign promoting Australia Post’s suite of travel products: Travel Insurance, Travel Platinum Mastercard and Travelex.

The idea? Making Pip (Australia Post’s mascot) the travel companion you can count on.

Creative team: Tony Zourkas (ACD), Clara Daley (Copywriter) Nick Snelling (Senior Copywriter), Tiana Gibbons-Campbell